[VIDEO] The Power of Persuasion is in Knowing These Six Universal Rules that Guide Human Behavior

If you’d like to more effectively navigate life and get a lot more fulfillment out of it, tapping into the power of persuasion and increasing your influence are two critical keys.

To start, you might want to dig into Dr. Robert Cialdini’s 6 universal rules that guide human behavior. Just understanding these basic principles will change the way you communicate with other people and help increase your influence, no matter the situation.

In the powerful video below, Cialdini breaks down the 6 fundamental rules that govern the power of persuasion, which we all could benefit from knowing and understanding:

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Consensus

Knowing how these 6 rules guide human behavior can become a powerful tool in your back pocket — one that can help you become more successful and benefit all aspects of your life.

Watch the video below as Dr. Robert Cialdini, a master of persuasion and influence,  breaks down the 6 fundamental rules that govern the power of persuasion. For a deeper look into the 6 rules, be sure to get Dr. Cialdini’s best-selling book, Influence: The Psychology of Persuasion

Video narrated by author, Dr. Robert Cialdini.

What are your thoughts Dr. Cialdini’s 6 rules of persuasion? Have you used any of them in your own life — or have other ideas you’d like to share? Please comment below and share this article with others who could benefit from it.

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