Get Healthy & Strong
“Embrace and love your body. Care for it with the highest regard. It’s the most precious, amazing thing you will ever own.” – Paul Thomas
A lot of people have experienced ginger as that little wad of pink stuff sitting on the side of their sushi plate, that’s supposed to clear the palate for the next round. But the true benefits of this marvelous root veggie — that in its raw form looks like something from the stone age — are numerous and far reaching when it comes to the overall health of the human body. Some of the many
In competitive running, falling during a race usually spells a brutal loss for that runner — not to mention serious humiliation and disappointment. The same is usually true for any endeavor in which a human being is attempting to win something big, but experiences a setback or mishap. Collectively speaking, for some reason we don’t handle what we perceive to be unfair obstacles or failures very well, and too often we simply give up. But
“Start with Why”: How to Win Customers by Focusing More on Why You Sell vs. What You Sell
Category: Business
The marketplace is crowded with a multitude of options for just about every kind of product or service one can imagine. So how can you ensure that your business stands out from the crowd and succeeds? The answer may surprise you. Yes, you should sell a high-quality product or service that solves your customers’ problems and pain points or helps them attain a desired outcome or transformation. Ultimately, businesses exist to provide things that people
Modern, pharmaceutical-grade antibiotics have undoubtedly saved many lives. But as with anything in life, excessive use of even a good thing can have a negative effect. The overuse of man-made antibiotics causes a loss of intestinal flora (good bacteria) that weakens the overall immune system. We’ve also seen the emergence of “super bacteria” that are antibiotic resistant and evolve so fast, science can’t keep up. Fortunately, there are natural alternatives to fighting viral and bacterial infections and various common diseases.
The Bitter Truth about SUGAR: The Hidden Poison That’s Destroying the Health of Millions
Category: Health & Wellness
Nutritionists agree that if it were discovered today and studied for its value to the human body, sugar would be labeled a “poison” and not allowed in foods at all. Unfortunately, that’s not the case. Sugar dominates our grocery-store shelves and is included in just about every food product you buy. It’s even in table salt! That’s right, plain table salt has dextrose in it. Sugar’s toxicity to the body is seen everywhere today as
Expand Your Beautiful Mind
Your Life is Like a Garden, What You Planted Yesterday Will Be Growing Today and What You Plant Today Will Be growing Tomorrow. –J.H. Tilden
A lot of people have experienced ginger as that little wad of pink stuff sitting on the side of their sushi plate, that’s supposed to clear the palate for the next round. But the true benefits of this marvelous root veggie — that in its raw form looks like something from the stone age — are numerous and far reaching when it comes to the overall health of the human body. Some of the many
In competitive running, falling during a race usually spells a brutal loss for that runner — not to mention serious humiliation and disappointment. The same is usually true for any endeavor in which a human being is attempting to win something big, but experiences a setback or mishap. Collectively speaking, for some reason we don’t handle what we perceive to be unfair obstacles or failures very well, and too often we simply give up. But
“Start with Why”: How to Win Customers by Focusing More on Why You Sell vs. What You Sell
Category: Business
The marketplace is crowded with a multitude of options for just about every kind of product or service one can imagine. So how can you ensure that your business stands out from the crowd and succeeds? The answer may surprise you. Yes, you should sell a high-quality product or service that solves your customers’ problems and pain points or helps them attain a desired outcome or transformation. Ultimately, businesses exist to provide things that people
Modern, pharmaceutical-grade antibiotics have undoubtedly saved many lives. But as with anything in life, excessive use of even a good thing can have a negative effect. The overuse of man-made antibiotics causes a loss of intestinal flora (good bacteria) that weakens the overall immune system. We’ve also seen the emergence of “super bacteria” that are antibiotic resistant and evolve so fast, science can’t keep up. Fortunately, there are natural alternatives to fighting viral and bacterial infections and various common diseases.
The Bitter Truth about SUGAR: The Hidden Poison That’s Destroying the Health of Millions
Category: Health & Wellness
Nutritionists agree that if it were discovered today and studied for its value to the human body, sugar would be labeled a “poison” and not allowed in foods at all. Unfortunately, that’s not the case. Sugar dominates our grocery-store shelves and is included in just about every food product you buy. It’s even in table salt! That’s right, plain table salt has dextrose in it. Sugar’s toxicity to the body is seen everywhere today as
Skyrocket Your Business
“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” — Albert Schweitzer
A lot of people have experienced ginger as that little wad of pink stuff sitting on the side of their sushi plate, that’s supposed to clear the palate for the next round. But the true benefits of this marvelous root veggie — that in its raw form looks like something from the stone age — are numerous and far reaching when it comes to the overall health of the human body. Some of the many
In competitive running, falling during a race usually spells a brutal loss for that runner — not to mention serious humiliation and disappointment. The same is usually true for any endeavor in which a human being is attempting to win something big, but experiences a setback or mishap. Collectively speaking, for some reason we don’t handle what we perceive to be unfair obstacles or failures very well, and too often we simply give up. But
“Start with Why”: How to Win Customers by Focusing More on Why You Sell vs. What You Sell
Category: Business
The marketplace is crowded with a multitude of options for just about every kind of product or service one can imagine. So how can you ensure that your business stands out from the crowd and succeeds? The answer may surprise you. Yes, you should sell a high-quality product or service that solves your customers’ problems and pain points or helps them attain a desired outcome or transformation. Ultimately, businesses exist to provide things that people
Modern, pharmaceutical-grade antibiotics have undoubtedly saved many lives. But as with anything in life, excessive use of even a good thing can have a negative effect. The overuse of man-made antibiotics causes a loss of intestinal flora (good bacteria) that weakens the overall immune system. We’ve also seen the emergence of “super bacteria” that are antibiotic resistant and evolve so fast, science can’t keep up. Fortunately, there are natural alternatives to fighting viral and bacterial infections and various common diseases.
The Bitter Truth about SUGAR: The Hidden Poison That’s Destroying the Health of Millions
Category: Health & Wellness
Nutritionists agree that if it were discovered today and studied for its value to the human body, sugar would be labeled a “poison” and not allowed in foods at all. Unfortunately, that’s not the case. Sugar dominates our grocery-store shelves and is included in just about every food product you buy. It’s even in table salt! That’s right, plain table salt has dextrose in it. Sugar’s toxicity to the body is seen everywhere today as
Get Inspired By Others
“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” – Steve Jobs
A lot of people have experienced ginger as that little wad of pink stuff sitting on the side of their sushi plate, that’s supposed to clear the palate for the next round. But the true benefits of this marvelous root veggie — that in its raw form looks like something from the stone age — are numerous and far reaching when it comes to the overall health of the human body. Some of the many
In competitive running, falling during a race usually spells a brutal loss for that runner — not to mention serious humiliation and disappointment. The same is usually true for any endeavor in which a human being is attempting to win something big, but experiences a setback or mishap. Collectively speaking, for some reason we don’t handle what we perceive to be unfair obstacles or failures very well, and too often we simply give up. But
“Start with Why”: How to Win Customers by Focusing More on Why You Sell vs. What You Sell
Category: Business
The marketplace is crowded with a multitude of options for just about every kind of product or service one can imagine. So how can you ensure that your business stands out from the crowd and succeeds? The answer may surprise you. Yes, you should sell a high-quality product or service that solves your customers’ problems and pain points or helps them attain a desired outcome or transformation. Ultimately, businesses exist to provide things that people
Modern, pharmaceutical-grade antibiotics have undoubtedly saved many lives. But as with anything in life, excessive use of even a good thing can have a negative effect. The overuse of man-made antibiotics causes a loss of intestinal flora (good bacteria) that weakens the overall immune system. We’ve also seen the emergence of “super bacteria” that are antibiotic resistant and evolve so fast, science can’t keep up. Fortunately, there are natural alternatives to fighting viral and bacterial infections and various common diseases.
The Bitter Truth about SUGAR: The Hidden Poison That’s Destroying the Health of Millions
Category: Health & Wellness
Nutritionists agree that if it were discovered today and studied for its value to the human body, sugar would be labeled a “poison” and not allowed in foods at all. Unfortunately, that’s not the case. Sugar dominates our grocery-store shelves and is included in just about every food product you buy. It’s even in table salt! That’s right, plain table salt has dextrose in it. Sugar’s toxicity to the body is seen everywhere today as
Connect With Your Spirit
“You are never too old to set another goal or to dream a new dream.” – C.S. Lewis
A lot of people have experienced ginger as that little wad of pink stuff sitting on the side of their sushi plate, that’s supposed to clear the palate for the next round. But the true benefits of this marvelous root veggie — that in its raw form looks like something from the stone age — are numerous and far reaching when it comes to the overall health of the human body. Some of the many
In competitive running, falling during a race usually spells a brutal loss for that runner — not to mention serious humiliation and disappointment. The same is usually true for any endeavor in which a human being is attempting to win something big, but experiences a setback or mishap. Collectively speaking, for some reason we don’t handle what we perceive to be unfair obstacles or failures very well, and too often we simply give up. But
“Start with Why”: How to Win Customers by Focusing More on Why You Sell vs. What You Sell
Category: Business
The marketplace is crowded with a multitude of options for just about every kind of product or service one can imagine. So how can you ensure that your business stands out from the crowd and succeeds? The answer may surprise you. Yes, you should sell a high-quality product or service that solves your customers’ problems and pain points or helps them attain a desired outcome or transformation. Ultimately, businesses exist to provide things that people
Modern, pharmaceutical-grade antibiotics have undoubtedly saved many lives. But as with anything in life, excessive use of even a good thing can have a negative effect. The overuse of man-made antibiotics causes a loss of intestinal flora (good bacteria) that weakens the overall immune system. We’ve also seen the emergence of “super bacteria” that are antibiotic resistant and evolve so fast, science can’t keep up. Fortunately, there are natural alternatives to fighting viral and bacterial infections and various common diseases.
The Bitter Truth about SUGAR: The Hidden Poison That’s Destroying the Health of Millions
Category: Health & Wellness
Nutritionists agree that if it were discovered today and studied for its value to the human body, sugar would be labeled a “poison” and not allowed in foods at all. Unfortunately, that’s not the case. Sugar dominates our grocery-store shelves and is included in just about every food product you buy. It’s even in table salt! That’s right, plain table salt has dextrose in it. Sugar’s toxicity to the body is seen everywhere today as
Some of our clients praise
“Develop an ‘Attitude of Gratitude’. Say thank you to everyone you meet for everything they do for you.” –Brian Tracy
“Heather, you’re amazing! I’m looking at our email campaign metrics, and some of the email campaigns you wrote for me show MUCH higher open rates, click-through rates, and click-to-open rates than the 6-month average. We’re talking percentage increases of up to 140% in open rates, 840% in CTRs, and 430% in CTORs.
This is a huge improvement to say the least!
Thank you so much for all your hard work on getting our emails to convert better and for your help on our case studies and white papers, too. You’ve been a tremendous asset to our business development efforts and growth!!”
—Naomi Hamels, Director of Business Strategy, Altium; Former Sr. Marketing Manager, Lytx
Heather wrote dozens of email campaigns, case studies, sell sheets, white papers and more to drive the massive growth and success of Lytx, the global market leader in video-based driver safety technology and fleet management.
“I wanted to let you know I think it’s outstanding! Now I’m beginning to see the value in a first-rate site. It’s waaaaaay more current than what I had. Thank you for that.”
—Chris Keith, The Keith Brothers – Film and Theater Production Executive
Paul created a brand-new website from scratch for film and theater production executives the Keith Brothers, including all-new branding, graphics, layout and design, and marketing copy.
“I am absolutely floored by this delivery—can’t believe how much you were able to accomplish in such a short amount of time! You seem to really understand who we are and what we do, which I think is the first and most difficult hurdle. Very impressed you “got it” in only a few conversations!”
—Elisabeth Wilkie, Marketing Director, May & Company
We helped May & Company to recreate their brand personality, voice and tone, and rewrote all aspects of their marketing copy: tagline, mission, vision, values, about us, benefits, service descriptions, and more.
“I found Heather to be highly responsive, reliable, open to feedback, easy to work with, and devoted to delivering high-quality work. Because she’s so experienced, fast, and versatile, I could send her an urgent project and she’d nail it within 24 hours. As just one example, she helped us to sell out our annual conference just by changing email subject lines.”
—Robin Flaum, Director of Marketing Programs & Marketing Operations, Thermo Fisher Scientific; Former Senior Director of Marketing Communications & Operations, Lytx
For 4.5 years, Heather was a go-to marketing communications consultant and copywriter for Lytx as they rapidly grew into the $1.5 billion dollar company they are today.
“Thank you for the tons of compliments we received on the speech—all the work and tweaking and polishing paid off!”
—Joan Van Ark, Actress
Heather wrote speeches for the chief executives and film and television talent of Fox Family Worldwide, and its parent company, News Corp. She’s also written speeches for film studio executives and talent of Sony Pictures Entertainment and Disney.
“Thank you for all you accomplished these past few months. We couldn’t have asked more from you than the hard work, professionalism and excellent writing skills you exhibited. It’s been a joy working with you and getting to know you.”
—Schools First Federal Credit Union’s Marketing Team
Heather managed key external and internal communications projects for the 5th largest credit union in the U.S., and helped to add 250 new memberships to its first Los Angeles location within a month of its opening.
“Thank you, Heather! You’ve been such a fantastic partner. Your hard work and diligence on this made us look great and your sense of humor and optimism made it so fun to work with you. I’m so grateful we brought you on the project, we could not have done it without you!”
—Amber A., Former Project Manager, Lytx
Heather wrote all website copy for the 60+-page Lytx.com website; edited all copy in the back end to ensure clean, uniform copy elements; provided quality assurance for all pages, and localization for the UK version of site.